The Concept
Heels on Fire is a pilot project possessing the colour and vibrancy of a travelogue, using adventure sports (endurance running) as a medium to makes excursions into history, identify development issues affecting lives and livelihoods and surveys contemporary regional issues – social, economic and political.

The team shall snake their way down from village to village and through the historic and culturally diverse towns in Kerala to finally reach Kanayakumari - the most southern tip of India where the Bay of Bengal and the Arabian Sea merge into the Indian Ocean. All along the way, the adventurers will veer off onto roads less traveled to discover unrun terrains, unclicked images and untold stories.

The Route- Why Kerala?
From Kasargod to Kanyakumari...along the green stretch
Kerala, the tiny sliver of green and blue on the South Western Coast of India, known better by the sobriquet 'God's Own Country'. It is a stunning study in contrast to much of India with its wet tropical landscape, high social development, political activism and an afternoon pace of life.

The Challenge
The alluring beauty and general level of development does not insulate you from the difficulty of the hilly terrain, the humidity and heat of the Indian summer, and the madness of the Indian roads.

Heels on Fire- as an interface
The viewer becomes a fellow traveler with the Heels on Fire team discovering new aspects of people and places that have either been heard about or written but never explored at an interactive and individual level. Heels on Fire facilitates a unique discovery of life in Kerala, enables a softer footed approach to the daily chronicles –tourism in a beautiful country, challenged by some of the most pertinent development issues. The broader end of this programme is to enthuse people around the world to connect their own lives with the ideas, sights and sounds encountered along the way.

Getting People Involved
The findings of the Heels on Fire team shall be made available on this interactive website and daily web log (blog-www.heelsonfire.blogspot.com). These mediums will document the tribulations of the adventure, giving the viewer an opportunity to raise and respond to issues raised. Over the month, we at Heels on Fire will share images and tell the stories of the people and places we come across in rural and urban Kerala; a running tale of personal insights, struggles and successes

The People
The team of Heels on Fire shall take on three basic roles

1. The runner – Peter Dulvy is a London based veteran of 20 marathons, a triathlon and six ultra-marathons across the world.
    

2. The photographer - Desmond Roberts is an exciting young and off-the-beaten-track professional photographer-cinematographer. He is a native of Kerala and resides in Delhi.
    

3. The writer – Rahul Noble Singh is an anthropologist and writer, originally from Manali- India, now residing in London.
    

We at Heels on Fire see the role of the writer to be the most fluid of the three. We believe the adventure shall influence all on the field as well as those supporting the event from different locations, who will use this as a platform to raise issues relevant to the theme of Heels on Fire.

Supporting Peter, Desmond and Rahul and believing that this is not in the realms of the impossible are a large network of people in the United Kingdom, India, United States, South Africa, Australia, Germany and Fiji.